A brand-new great jewellery brand name from Denmark has actually revealed its launch into the UK market.
Following 2 years of success in its house nation, Ro Copenhagen has its eyes on the UK for global growth as British customers have actually currently been drawn in to the brand name’s Scandinavian visual styles.
Established by designer Helle Leiberg Nissen, Ro Copenhagen uses handcrafted jewellery crafted in offered 18ct gold.
The trademark name Ro stems from the Danish word for calmness or peace, and its easy sophistication is an essential function of the brand name’s styles, which at present consists of collections such as ‘Royal’, which includes rings looking like crowns, gemstone-adorned ‘Nord’, diamond encrusted ‘Rock’, and ‘My’, which uses customers the modification to develop an individual piece with a choice of letters and fortunate numbers beauties.
All pieces consist of a signature diamond. In some styles this is hardly discernable and subtle, however the distinct diamond trademark is included throughout whatever the Ro Copenhagen develops.
Introducing into the UK, Ro Copenhagen is engaging with choose jewellers, high-end shops, and e-tailers who have a vision that lines up with the brand name’s.
” It is essential to Ro Copenhagen that we form a choose portfolio of merchants who can preserve exclusivity in their specific area,” shares UK nation supervisor of Ro, Ella Drake.
Ro Copenhagen’s will be backed by a strong nationwide marketing project in both print and digital media. Ro Copenhagen will likewise deal with leading London-based influencers to drive its message to a broader, design-focused market.
The Danish brand name will reveal a choice of its successful styles throughout the year at personal occasions and trade programs. Ro is dealing with an interactions company to host a series and prepare of personal occasions throughout 2018, and Ro Copenhagen will display at International Jewellery London in September.
Market prices for the ‘My’ collection start at ₤ 135 for earrings and pendants. Typical rates for Ro Copenhagen designs vary in between ₤ 500 and ₤ 1,200, with bigger diamond pieces retailing in between ₤ 1600 to ₤ 5,900.
Ro Copenhagen’s collections fasted to land in trustworthy Danish stores such as P. Hertz (purveyors to the royal Danish court) when it wased established a number of years back. The brand name’s extraordinary workmanship paired with interest and perceptiveness to develop strikingdesigns, has actually seen the brand name extend its dealer with independent jewellery shops of Denmark, and the business now intends to reproduce this success in the UK.
To learn more about Ro and their market occasions, e-mail firstname.lastname@example.org or check out, rocopenhagen.com
Ro Copenhagen’s will be backed by a strong nationwide marketing project in both print and digital media. Ro Copenhagen sees a chance in the bridal market as bride-to-bes play with special styles.