Canadian great jewellery brand name Birks has actually released a brand-new ad campaign with a message of female empowerment.
The project, which was produced by UK-based company TANK, looks for to highlight the power of independent females who have actually discovered global success while highlighting the symbolic power that the best jewellery can bring its user.
Releasing with the tagline ‘Canadian Rhapsody’, the project includes 3 Canadian ladies who have actually made their mark at the global level in their particular fields: TELEVISION start Amanda Brugel; London-based style director Caroline Issa; and well-known professional photographer Caitlin Cronenberg.
With the all-female project, the brand name which released into the UK in 2015, intends to speak with the contemporary mind-set of the self-purchasing female– a brand-new brand name position from Birks.
Birks Group president and president, Jean-Chirstophe Bedos, shares: “At Birks we are dedicated to our restored brand name positions and the development of the jewellery client profile, which is a modern-day technique that uses to ladies of every age and is not demographic-specific.
” This project represents this shift in frame of mind and we are delighted for this fresh brand-new start for our business and for the world.”
Embellishing the females in the project shots are pieces from the brand name’s brand-new Birks Petale collection releasing this spring, together with bestsellers.
The project will appear in Candian media outlets since today and will be seen in media throughout the United Kingdom and the United States in coming weeks.
Birks introduced into the UK to completion of in 2015, solely with Aurum Holdings’ 2 jewellery stores: Mappin & & Webb and Goldsmiths.
The brand name has actually been going from strength to strength in the UK, with sales soaring when Meghan Markle used Birks jewellery throughout the main statement of her engagement to Prince Harry.