Storm to launch new lines at The Jewellery Show

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Storm to launch new lines at The Jewellery Show

Brand continues release new product but will still pull back SKUs.

Fashion watch brand Storm will showcase a number of new collections alongside some of last season’s favourites at The Jewellery Show in Birmingham next month.

The brand has recently been focused on reducing the number of SKUs it offers in order to present retailers and consumers with a tighter core collection of designs.

Styles on display at The Jewellery Show include the Caviar watch with tumbling stones held within the dial, and the Aston, which combines the contemporary, polished look of steel with a retro-style sunray dial.